During the last few years it has been possible to identify an increase in competitiveness in all markets and segments. In general, there has been an increase in the number of players more so than the growth of the markets. With a more competitive environment the survival and success of companies became increasingly threatened, with only the most innovative and creative companies succeeding.
To "stay alive" in such a competitive environment, companies must focus all their efforts and resources on the core of their business, on issues that bring a differential, improvements or advantages over their competitors.
The point is that you cannot just "turn a key" and focus on the business without supporting activities.
Although they do not bring competitive differentials, these activities are indispensable for the operation of companies. Every business needs space to work, water, energy, a clean environment, internet connection, printers, computers, etc. But what, after all, was the solution that companies found to focus on issues that would bring them a competitive advantage without having to give up essential services to run their business?
If we analyze carefully, companies are already outsourcing the services that have not been their business focus for some time, such as: security services, cleaning, gardening, building administration, cafeterias, among others. This tendency is present even in public agencies that have already outsourced (privatized) highways, road rescue services, petrochemicals, water and electricity utilities, cleaning services, public transportation services, etc. Following this line that always seeks the focus on the business, the new wave of outsourcing is the infrastructure of IT
Law firms, decoration shops, stock brokers, in short, all segments in which Information Technology and data storage are not the business focus are in a process of migrating from their data centers to a more stable, secure and scalable environment: The Cloud Environment.
Even so it is still common to find companies in which their servers are in improvised places without security, air conditioning, redundancy and even without regular maintenance. The point is that these same servers store and process business-critical information such as CRM, tax schedules, billing, sales history, customer database, and so on.
The justifications for this lack of care with IT environments tend to be:
The migration of the production environment to one of the international clouds ends up generating a lot of latency due to its location many thousands of miles away, making access and use of day-to-day programs and applications under perform.
But what would be the solution to this problem?
The provision of cloud services by national internet service providers, ISPs. With the increase in the supply of fiber optic internet to the end customer, national ISPs can offer a cloud service with a user experience equal to the performance of an internal Data Center environment, that is, the performance of a local environment with the convenience, scalability, security and economics that a cloud environment provides.
For end customers, this offer is the best of both worlds because they will have access to a professional service in a secure, redundant computing environment supported by specialized professionals that dynamically adapt to the seasonality of the markets in a which is paid only according to its use, in addition to having the same performance of a data center environment in the instances of the company, without the needs of the physical equipment, nor the costs of maintaining a team specialized in servers, network equipment, no-breaks, generators and security hardware.
This is a great business opportunity for national ISPs who can add multiple cloud computing products to their portfolio and increase the average ticket of existing customers,
as well as the possibility of conquering new clients that are looking for cloud solutions with quality and performance that only national providers can offer
The cloud is proving unbeatable and essential for companies to succeed in this new and ever more competitive environment.