It is a fact that all sectors seek to make their production process increasingly efficient, agile and lean. We identify the beginning of this movement looking at the theory of Scientific Administration, known as Taylorism, which consists of the study of time and movement, and used for productive development, proposing that each worker focuses on the execution of a single task. Later we saw the emergence of Fordism, created by Henry Ford, eliminating the movement of the operator, who starts to receive resources to perform their task by a conveyor belt.
In order to make the manufacturing process more agile, Toyota created Kanban, in the 60's, which gives visibility to the progress of the tasks by the use of a chart and cards (post-it). In any case, the main motivator for the changes implemented by companies is the evolution of the consumer. In the past a good speech, an artwork or advertisement shown in a specific program was enough for a Boom/increase in sales. In more complex cases, a structured marketing work considering the famous 4 Ps would certainly get the message across.
It turns out that virtually everything has changed: The intention to own a product has changed to the need to have an experience; the concept of price is understood as perceived value and the segiment, yes, this had a great impact, after all the internet has eliminated several barriers, allowing a small regional manufacturer to be found and do business with a consumer thousands of miles away. In this way, consumers have access to a universe of possibilities by becoming a protagonist in the purchasing process and in the consumption relationship.
Aware of the profile of this new consumer, new companies are started that create ways to approach and conquer an untouchable space in the mind of the consumer. In practice, they not only change the way they communicate, but they create new products and even business models that make the consumer experience unique. As a reference, we can mention Apple, that throughout its history has revolutionized several segments, starting with the computer, with the launch of the Apple II, moving to the music market with iTunes until the impact caused by the iPhone. In addition, we see several companies stand out for simplifying the consumer experience, such as Netflix, which entered into segments such as distribution and audiovisual production (movies) having a practical sales model: You register, add your credit card details and in seconds you have at your disposal a wide portfolio of content to consume. If you want to leave, it's simple! With a few clicks you cancel the "contract".
At this point you may be wondering: But what does all this have to do with cloud computing?
And to answer I may even seem pretentious: Everything! And I'll explain why.
To be disruptive a company needs to have flexibility and that's where cloud solutions come in. In practice, there are some elements that make up the disruption capacity of these companies:
Well, consider that to distribute videos to thousands of people around the world Netflix has a high demand for computing and network resources, Right? But it was not always so. Initially the giant rolled out its systems and delivered its contents through an in-house data center, Yury Izrailevsky, Vice President of Cloud and Platform Engineering, says ‘’it would have been impossible to implement using their own resources a data center, computational and storage to support the accelerated growth of the company, Netflix only managed to win the scale by having made the right decision in 2008: Migrating all their applications to a cloud environment. Another highlight of this report was a pleasant side-effect. He says the costs generated with cloud computing solutions for content distribution are a fraction of the investment needed to do so from their own data center.
Summarizing: By opting to use a cloud environment instead of continuing to invest in their own data center, Netflix can count on the flexibility to use only the resources needed for the moment, having infinite scale availability and keeping its capital in cash to invest in other front essential for the company's growth.
Bringing to our reality, we can think of an advertising agency. Until recently it was common to find centralized offices and hundreds of creative professionals in one place. Today there is a growing use of a decentralized model where people are distributed everywhere, often in home-office and working on the same project. Question: How would this be possible other than using Cloud Computing? In this article, we talk a little more about the impact of Cloud Solutions for business.
Another scenario is the search for high availability for IT tools. In practice, through Cloud Computing solution it is possible that the company has a Disaster Recovery environment in the hot stand by model, which in short, consists of having applications available to run, but with reduced infrastructure, which significantly decreases the investment cost.
Today we notice different industries seeking an alternative to speed up their manufacturing process while focused on meeting the demand of the new consumer but taking care to preserve their financial health.
Binario Cloud is a company made up of experts in Cloud Computing and helps companies of all sizes to use cloud technologies efficiently, ensuring a better use of computing resources. We are one of the few companies in Brazil to develop public, private and hybrid cloud solutions, also offering clients a complete service of sizing, migration, support, monitoring and environmental sustainability.
To know more about our solutions or talk to our team of experts about the demands of cloud computing contacting us.