On March 30th 2019 the first edition of the Silicon Valley Conference was held by Startse. Binario Cloud was at this event to check out all the news about Silicon Valley and what great predictions about the future are coming when we speaking about entrepreneurship, technology, startups and specifically: people.
It does not matter if your business has been in the market for more than 20 years or if it is a 2-year-old startup, the most valuable asset it has are the people who keep the cogs of growth and evolution turning. One of the phrases I heard during the event, which made an impression was during the presentation of Mauricio Benevuti, partner of Startse: "The world's most valuable resource is no longer oil, but data." (Title of the 6th May 2017 issue of The Economist magazine). But deep down, what does that mean?
We are living the data era and what made it our most valuable asset was the centralization of people as a focus on product and service development. Industry 4.0 is shifting more traditional markets to meet consumer needs in ways never seen before. Today, you can be treated as an individual by a large corporation and do the same for your customers, corporations that came from these inflexible and traditional models that feared this in the beginning, have now increasingly become the solution to resignify, with the consumer and generate added value that was not demanded by the public a few years ago. If your business is not selling a good experience or generating new knowledge for your customer, it is probably at risk of becoming obsolete.
The need to understand consumers became the center of attention for entrepreneurs and big business, that because the data generated by business customers has always been considered something unnecessary for the success of the company, but currently having this type of information is synonymous to being on the right path.
More than knowing your consumers thoroughly, we need to process the information about them and store them in a safe and smart manner. Your business can become the most innovative of its segment, depending only on how your team breathes innovation as a unified group, so nothing gets lost to make this happen. Do not be afraid to reinvent an innovative corporation, and if you're thinking right now, "I'm too old for that", Andrew Humphries co-founder of The Bakery has one thing to tell you: a Harvard Business Review study showed that average age of a successful startup founder is currently 45.
So, what are you waiting for to start transforming the world around you?